Sharon B. HigginsAssistant Vice President for Marketing and Communications at Loyola University Maryland

As assistant vice president of marketing and communications for Loyola University Maryland, Sharon oversees the university's integrated marketing initiative to develop a clear and compelling brand for the institution. She manages the core functions of advertising, media relations, public relations, social media, creative services, Web and other electronic communications.

Prior to Loyola, Sharon spent two years at College of Notre Dame of Maryland as the director of marketing. There she managed the college's advertising, publications, and Web initiatives. Prior to her career in higher education, Sharon worked in a variety of marketing and public relations roles for financial service organizations including Ernst & Young and Aon. She is a graduate of Old Dominion University and has completed post-graduate work at Towson University and Goucher College.